A special-edition homage to the iconic city slogan.

MoMA Exclusive: Show off your admiration for the Big Apple with the I (Heart) NY Horizontal Duck Bag by San Francisco-based brand Baggu. Made from durable recycled cotton canvas, their popular everyday style is printed with Milton Glaser’s iconic logo that is part of the Museum’s collection. The tote, which is exclusively available to us in black, has a zip-top closure to safely carry around essentials like your laptop, workout clothes, art supplies and more. The Baggu I (Heart) NY Recycled Cotton Horizontal Zip Duck Bag has an adjustable strap and measures 12.5h x 17w x 4.25”d.